Major Rules of Logo Design

Disclaimer:None of the given Tips or Tutorials are written by me. They are all taken from various sources on the Internet and I compiled some of them for you. Hope you understand. More are in the line.

Get as much information as possible before you start on the project.Make sure you are working with the decision makers.Get inspiration outside of the logo books. Try an art museum or the local scrap yard.Don’t use gradients. Well… If you do, just make sure the mark looks great without the gradients as well.Committees can’t commit. Have a very direct and transparent plan if you do agree to work with a committee (never agree to work when there is more than one committee involved in the approval process).Don’t just ask questions of the client, but work to figure out what lies underneath their answers.Keep animation in the back of your mind, even if you don’t see the client needing it immediately.Don’t leave “fine tuning” for after the client approval. Most of the time, after a logo is approved, the client wants it “ASAP”. If you do leave “fine tuning” for after the client gives final approval, make sure you follow through.Work to appear current without being too trendy. More Sprint. Less at&t. Traveling/bouncing circles, droplets and or “canted” logos are becoming as trendy as the ubiquitous swoosh.As much as you love the mark you created, make sure it is balanced with the type (if they are separate). Don’t make a mark that will completely overpower the company name and vice versa.SimplifyMake sure it is recognizable at a quarter inch.Make the overall shape unique. Think of the Coke bottle.When you are creating shapes in Illustrator, use as few points as possible.Start with some sort of sketch. Even if you are not a full-on thumbnail person, rough sketches on lined paper is better than nothing at all.Start in black & white. Present that to the client before color becomes a factor (I am talking to myself here as well).Strive to create a mark that would only work for your client, while allowing room for the company to expand and grow.Don’t lose site of the overall picture. I find myself getting caught up in fine tuning details on a mark that, when looked at objectively, doesn’t fit within the client’s needs.Don’t present a logo option to the client that you are not fully confident in. They WILL pick your least favorite.Don’t forget that the logo is just one element in the larger scheme of the identity and brand.

Making Your Own Watermark with Photoshop

Disclaimer:

None of the given Photoshop Tutorials are written by me. They are all taken from various sources on the Internet and I compiled some of them for you. Hope you understand. More are in the line.

Step 1:

Open a 300x300 transparent layer in Photoshop.

Step 2:

Type/insert your text, nick or logo to use as your watermark.
The font I have used is Scriptin.

Step 3:

Go to File > define pattern. Save your pattern as any name you wish.

Your custom watermark is already made! The Upcoming steps are just about how to use it with your projects.

Step 4:

Open a random file, or you can use the file I have used .
The file is copyright protected, so no using it elsewhere =).

After choosing our file, we will insert our pattern which we just made.
Illustration is shown below.

Step 5:

Click on 'Pattern' and apply your pattern . You will have to choose your pattern from the different patterns there. The one you have created will probably be the last one listed.

Step 6:

Reduce the opacity to make it look milder/smoother. It's up to you as to how much you would like to reduce the opacity as it depends on your personal taste. I have reduced it to 22%.

The finished file:

Thanks for viewing this tutorial .
Stay tuned for more innovative tutorials in the future =) .
Cheers!